Friday 21 October 2016

logo


     My company would be an electronics company based for gaming headsets and headphones. The age group and people I would be focusing on is mainly gamers and music junkies, the company's style would be laid-back, relaxed and fun, kinda like a "small cozy store one the corner" look. The main purpose would be for people to get quality headphones that can last for at least three years, they could be used for gaming, listening to music, or even recording music. The image connects with the "company's"   style/products because what the company would sell audio-based products. The type of lines I used are thin and smooth giving it a crisp boarder that makes it seem more precise and relaxed then if i made the lines bold. The colour green represents stability and endurance. The colours might not contrast too much but the subtlety of the colour change gives it the look of being shaded which I like.  There isn't any real "emphasis" in my logo to me, but what sticks out the most is probably either the writing, or the negative space inside the the middle of my headset. At the beginning I didn't really think of what shapes I used but I've realized I used quite a lot of circles and ovals (even if that isn't the whole only shapes I used). One of the biggest challenges with this logo was the pen tool, though the concept of it is simple I couldn't quite get it correct, and there was a lot of command Z afterward, but the most difficult part of the pen tool was making the curves. This project definitely helped me with my skills with the pen tool, and helped me get more patience with my work.

Thursday 13 October 2016

rasters and vectors

 The difference Between Vector Format and Raster Format

    There are many differences between rasters and vectors, some more noticeable then others.  For instance the sharpness and smoothness of the vector format, compared the pixelated style of raster format. Depending on what type of job/art you have you can use either.

    Rasters are like pixel art, the pixels create a digital-looking image. The images' pixels can be large or small, but all of the pixels are the same size. The bigger the scale of the pixels the less detail there is in the photo or drawing, the smaller the scale of pixels the more detail there is in the . You can create a raster by zooming in on a photo. Rasters also have a large amount of colours that you can choose from, so when you design something with raster format no two colours have to be the same.  Raster format is also compatible with many types of programmes.



   Vector format is useful for logos, mainly because the fact that even when you re-size the image it will stay the generally the same. It is made more mathematically then a raster format. The smooth lines and crisp edges mean the designer of the image can add as much detail they want. Usually vector files have less data and are a lot easier to re-scale and it wont loose quality, that quality is useful if you want an image to have various sizes. This means big brand companies can use the same image/logo for bill-board projects, or just use the image on small products.